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Press Release

FOR IMMEDIATE RELEASE
Contact: Jennifer DeVallance/Rafael Lemaitre (202) 395-6618
Ann Saybolt (202) 659-5882
May 21, 2001

ONDCP, *NSYNC JOIN FORCES IN NATIONAL YOUTH ANTI-DRUG MEDIA CAMPAIGN

(Washington, DC)—The Office of National Drug Control Policy (ONDCP) and the multi-platinum band *NSYNC have joined forces to help prevent drug use among America's youth. During the band's upcoming 2001 POPODYSSEY Tour, *NSYNC will unveil a new National Youth Anti-Drug Media Campaign public service announcement (PSA) that features band members talking about their Anti-Drugs, the people and things that stand between them and drugs.

The PSA will be shown at each of *NSYNC's upcoming concerts in 45 U.S. cities beginning May 23rd. *NSYNC will also feature the Media Campaign PSA on the band's Web site (www.nsync.com). The Web site is the number one artist site on the Web with an average of 42 million hits per month.

"There probably isn't any pop group today more relevant to our early teen audience than *NSYNC," said Acting ONDCP Director Edward H. Jurith. "We think having them as part of our youth anti-drug campaign team is really going to raise the volume on our message to kids. I congratulate them on their commitment to this effort."

The National Youth Anti-Drug Media Campaign is the largest and most comprehensive public health media campaign ever undertaken by the Federal Government. ONDCP conducts the campaign with key support from the Partnership for a Drug Free America. Congress authorized a five-year multi-media campaign designed to educate and enable America's youth to reject illegal drugs. The Campaign targets youth ages 11-18, but focuses especially on the vulnerable "tween" audience, ages 11-14. The "My Anti-Drug" message is part of a nationwide advertising and community outreach initiative within the campaign that has reached millions of target-age children since it was launched late last year. The "My Anti-Drug" campaign asks youth to think about and share their Anti-Drugs. Tens of thousands of kids have responded online and through the mail with answers that ranged from a single word to creative expressions, including art, music, photography and poetry. Several young people who participated are currently featured in new national broadcast and print ads that illustrate their personal Anti-Drugs.

*NSYNC, which includes Lance Bass, JC Chasez, Joey Fatone, Chris Kirkpatrick and Justin Timberlake, has obtained global stardom. Their self-titled 1998 debut album sold over ten million copies and yielded four number one singles. *NSYNC single, "Bye, Bye, Bye," has become the biggest hit song (most added into radio rotation) of all time.

For more information on the ONDCP National Youth Anti-Drug Media Campaign visit www.whitehousedrugpolicy.gov/mediacampaign/, www.freevibe.com, or www.theantidrug.com.

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