(Washington, DC)The Office of National Drug Control Policy (ONDCP) and
the multi-platinum band *NSYNC have joined forces to help prevent drug use
among America's youth. During the band's upcoming 2001 POPODYSSEY Tour, *NSYNC
will unveil a new National Youth Anti-Drug Media Campaign public service announcement
(PSA) that features band members talking about their Anti-Drugs, the people
and things that stand between them and drugs.
The PSA will be shown at each of *NSYNC's upcoming concerts in 45 U.S. cities
beginning May 23rd. *NSYNC will also feature the Media Campaign PSA on the
band's Web site (www.nsync.com). The Web site is the number one artist site
on the Web with an average of 42 million hits per month.
"There probably isn't any pop group today more relevant to our early teen
audience than *NSYNC," said Acting ONDCP Director Edward H. Jurith. "We think
having them as part of our youth anti-drug campaign team is really going to
raise the volume on our message to kids. I congratulate them on their commitment
to this effort."
The National Youth Anti-Drug Media Campaign is the largest and most comprehensive
public health media campaign ever undertaken by the Federal Government. ONDCP
conducts the campaign with key support from the Partnership for a Drug Free
America. Congress authorized a five-year multi-media campaign designed to educate
and enable America's youth to reject illegal drugs. The Campaign targets youth
ages 11-18, but focuses especially on the vulnerable "tween" audience, ages
11-14. The "My Anti-Drug" message is part of a nationwide advertising and community
outreach initiative within the campaign that has reached millions of target-age
children since it was launched late last year. The "My Anti-Drug" campaign
asks youth to think about and share their Anti-Drugs. Tens of thousands of
kids have responded online and through the mail with answers that ranged from
a single word to creative expressions, including art, music, photography and
poetry. Several young people who participated are currently featured in new
national broadcast and print ads that illustrate their personal Anti-Drugs.
*NSYNC, which includes Lance Bass, JC Chasez, Joey Fatone, Chris Kirkpatrick
and Justin Timberlake, has obtained global stardom. Their self-titled 1998
debut album sold over ten million copies and yielded four number one singles.
*NSYNC single, "Bye, Bye, Bye," has become the biggest hit song (most added
into radio rotation) of all time.
For more information on the ONDCP National Youth Anti-Drug Media Campaign
visit www.whitehousedrugpolicy.gov/mediacampaign/, www.freevibe.com,